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Endless Savings

Endless Savings

More for less.

A lifetime of care. A lifetime of savings. 

With Lifetime Journey Care we’re making sure you can always go that extra mile with a lifetime of savings at Diono. That means from your very first journey to your last, you can ensure you have everything you need along the way. From back seat organizers to strollers and baby carriers, you can get it all and always pay less.

Lifetime Journey Care subscribers are invited to enroll in our VIP Program, an all-new way to earn points at Diono. What do points mean? Savings, exclusive access and so much more! Our loyal fans will be able to unlock a whole bunch of exciting benefits when they shop and share their #JoyOfTheJourney. Plus, we’re crediting all subscribers with an instant $5 credit on their VIP Account. To find out more head to


What's to Love?

Never pay full price at again! You’ll unlock exclusive 20% savings to enjoy every single time you shop.

From crash tested accessories to strollers and booster seats, you can treat the whole family!

Shop as often as you like with no limit to your exclusive savings!

Save more. Get more.

10 years of care. Two ways to pay. Endless savings.

Select Your Car Seat

More Lifetime Journey Care benefits

Good To Know

VIP Rewards is the all-new loyalty program to give our valued customers a little something extra. You’ll earn points each time you shop at or complete tasks such as leaving a review or reading our blog. Anyone can join, it’s free and super easy!

VIP Reward is a free program offered to our most valuable repeat customers. The plan allots points for purchases made, culminating into discounts on future items and freebies. VIP Rewards customers are encouraged to complete tasks outside of purchases to gain more points. The program is a part of the Lifetime Journey Care subscription plan.

Real value in having the subscription program. Lifetime Journey Care subscribers receive an instant 50% discount on a new car seat at sign up. They also enjoy 20% off future purchases.