Brad Keller

Brad Keller, who founded the company in 1999 with the launch of the Mighty-Tite seat belt tightener, is no stranger to Diono's success. He was the driving force behind the launch of the Radian, the rebrand from Sunshine Kids to Diono, and the substantial growth that followed. After selling the company to a private equity firm in 2015, Keller stepped away to pursue other ventures. Now, he has returned to once again lead the company into its next phase of growth.