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Diono VIP Rewards Program Terms and Conditions

These Diono VIP Rewards Program Terms and Conditions (Rewards Terms) set forth the terms and conditions under which Diono, L.L.C., a Washington limited liability company (Diono U.S.A.), and its wholly-owned foreign subsidiaries, Diono ULC, a Canadian unlimited liability company (Diono Canada), Diono Ltd., a United Kingdom limited company (Diono U.K.), and Diono GmbH, a German company with limited liability (Diono E.U.) (Diono U.S.A., Diono Canada, Diono U.K., and Diono E.U. shall be collectively referred to herein as Diono) provides its customer VIP rewards program (VIP Program) to its customers that allows qualifying customers (You or Your) to qualify for certain benefits, including discounts on Diono products (collectively, the Products), as detailed under these Rewards Terms. If You do not agree to be bound by these Rewards Terms, you must not enter into the VIP Program. Please read these Rewards Terms carefully.

Diono VIP Rewards Program is only available to USA customers with a registered address in the USA only.

1.1 Enrollment. By enrolling in the VIP Program, You agree to these Rewards Terms and any amendments or modifications thereto, and You agree to be bound by Diono’s Terms and Conditions (Terms), the Diono Warranty Policy (Warranty Policy), the Diono Trademark and Copyright Guidelines (Guidelines), the Diono Return Policy (Return Policy), the Diono Shipping and Delivery Policy (Shipment Policy), and the Diono Privacy Policy (Privacy Policy) (the Terms, Warranty Policy, Guidelines, Return Policy, Shipment Policy, and Privacy Policy shall be collectively referred to herein as the Policies). Unless as otherwise detailed herein, these Rewards Terms do not alter the terms or conditions of any other agreement You may have with Diono.

2.1 Eligibility. The VIP Program is offered and available to Diono customers who are natural persons, and who are 18 years of age or older. By entering the VIP Program, You represent and warrant that You are of legal age to form a binding contract with Diono, and You have the legal capacity to do so. The VIP Program is intended for personal, non-commercial use only and is limited to one (1) VIP Program account per person. Diono reserves the right to exclude any person from the VIP Program, or discontinue any person’s participation in the VIP Program, for any violation of these Rewards Terms, any Policy, or any other reasonable reason, at Diono’s sole discretion.

3.1 Registration. Upon enrollment in the VIP Program, You will be required to provide Your name and contact information to Diono to establish Your VIP account (VIP Account). Upon completion of such enrollment, You will recieve an email with details on navigating your user account and using your rewards features.

4.1 Point Rewards Under the VIP Program. The VIP Program is a free customer loyalty program that allows You to earn points (1 point) for every dollar You spend on eligible Product purchases (Eligible Purchases) purchased from Diono’s website (; the Website) that You can use towards future discounts on Product purchases from the Website. Points accrue to Your VIP Account when You are logged into your account at the time of an Eligible Purchase on Diono’s Website. Eligible Purchases means the purchase of Products from the Website, made with Your VIP Account, subject to any exclusions applicable at the time of sale or as provided in these Rewards Terms. Diono has the sole discretion to determine whether the purchase of a Product qualifies as an Eligible Purchase for Points under the VIP Program.

5.1 Point Accumulation and Calculation. Upon entrance into the VIP Program via subscription, You will earn [500] Points to spent on an Eligible Purchase. Point calculations are based upon dollars spent at checkout on an Eligible Purchase less any dollars spent on sales tax, shipping charges, delivery charges, restocking fees, rebates applied at the time of purchase, and the dollar amount of the purchase of any gift certificates. Points will post to Your VIP Account within [5 days] from the date of Your Eligible Purchase. You may check the balance of Your Points by contacting Diono as provided in Section 14 of these Rewards Terms

6.1 Disqualifying Events. You will not earn any Points for any redemption or discounted Eligible Purchase. When You return Products to Diono, Points previously posted to Your VIP Account for such purchase will be deducted. Diono maintains absolute discretion to revoke some or all of Your Points if it is determined, in Diono’s sole discretion, that You received such Points in error, through fraud, abuse, or deception, in violation of these Reward Terms or any Policy, or in any manner not authorized or reasonably intended by Diono.

6.2 Expiration. Any of Your Points that remain unredeemed after [24 months] from the date earned will be forfeited.

7.1 Rewards Benefits. You will also be entitled to the following VIP Program rewards (collectively, Rewards): (a) periodic benefits provided by Diono to VIP Program members via e-mail or other communication. Rewards are valid for [14] days from date of issue.

8.1 Limitation of Responsibilities. Diono is not responsible to You for: (a) any lost communication concerning the VIP Program, including without limitation notices or communications to You concerning any accrued Points or Rewards; or (b) any technical issue or malfunction that disrupts or alters the VIP Program.

9.1 Point Redemption. For every [100] Points You earn in the VIP Program, You will be eligible to receive a discount of $5 off the future purchase of any Products on the Website. Such rewards are not valid towards: (a) prior Product purchases; (b) a Product sold on a platform or retail store other than the Website; (c) discounted or special offer Products; (d) the purchase of Diono gift certificates; (f) cash redemptions; or (g) payment of tax fees or charges.

10.1 Point and Reward Transfer Restrictions. Points and Rewards have no cash value, are nontransferable, and cannot be combined with Points and Rewards possessed by other VIP Program members. For the purpose of clarity, Points and Rewards are not transferable through Your estate and may not pass to Your successors or descendants.

11.1 Termination. Your VIP Program enrollment will be terminated upon: (a) Your notice of termination of Your VIP Account to Diono; or (b) Diono notifying You of Your VIP Account termination resulting from Your breach of these Reward Terms or any Policy; or (c) Diono’s termination of the VIP Program. If Your VIP Account is terminated, any benefits accrued to You through Your involvement in the VIP Program, including without limitation Points and Rewards, will become null and void at the time of termination of Your VIP Account.

12.1 Governing Law and Jurisdiction; Venue. All matters relating to these Rewards Terms, and any dispute or claim arising therefrom or related thereto, shall be governed by and construed in accordance with the internal laws of the State of Washington without giving effect to any choice or conflict of law provision or rule. You and Diono will conduct friendly negotiations to resolve any dispute arising from or out of these Rewards Terms, which may include mediation if requested by any party. Should mediation fail, You and Diono irrevocably consent to resolve any dispute or conflict arising out of or relating to these Reward Terms by binding arbitration in Seattle, Washington by one (1) arbitrator at JAMS Alternative Dispute Resolution, and in accordance with the American Arbitration Association’s Commercial Arbitration Rules and Mediation Procedures. Any judgment resulting from such a proceeding will be enforceable in any applicable state or federal Court. The party substantially prevailing in any such proceeding will be entitled to recover all costs and expenses of such proceeding, including reasonable attorney’s fees and costs.

12.2 Assignment. These Reward Terms will be binding on and inure to the benefit of the parties hereto and their respective successors, assigns, heirs and personal representatives. Except as otherwise provided herein, You shall not assign or transfer any right or obligation under these Reward Terms without the prior written consent of Diono, and any attempted assignment without Diono’s prior written consent will be null and void. Diono may transfer any rights or obligations under this Agreement without Your prior consent, written or otherwise.

12.3 Relationship of the Parties. You and Diono agree that no joint venture, partnership, employment, or agency relationship exists between You and Diono as a result of these Reward Terms, or Your involvement in the VIP Program.

12.4 Completeness and Severability. These Reward Terms constitutes the entire agreement between You and Diono concerning the VIP Program. If any provision of these Reward Terms is deemed invalid by a court of competent jurisdiction, the invalidity of such provision will not affect the validity of the remaining provisions of these Reward Terms, which remain in full force and effect.

12.5 Other Definitional Terms, Terms of Construction. The words hereof, herein and hereunder and words of similar import when used in these Reward Terms refer to these Reward Terms as a whole and not to any particular provision thereof. The words include, includes and including shall be deemed to be followed by the phrase without limitation. Unless the context in which used herein otherwise clearly requires, or has the inclusive meaning represented by the phrase and/or. All incorporations by reference of covenants, terms, definitions or other provisions from other agreements are incorporated into these Reward Terms as if such provisions were fully set forth herein, and include all necessary definitions and related provisions from such other agreements.

12.6 Waivers. A waiver of any term of these Reward Terms will not be a further or continuing waiver of such term or any other term of these Reward Terms, and Diono’s failure to assert any right or provision under these Reward Terms do not constitute a waiver of such right or provision.

13.1 Changes and Modifications. Diono reserves the right to amend or change the terms and conditions of the VIP Program at any time without prior notice, including without limitation the right to discontinue the VIP Program or portions thereof. If Diono makes any material changes to these Rewards Terms or terminates the VIP Program, Diono may notify You of such events by e-mail or post notices on the Website.

14.1 Diono Customer Support. Should You have questions about the VIP Program, Diono recommends that You contact Diono Customer Service at +1 855-463-4666 (8:00 A.M. to 3:00 P.M. PST) or for help or assistance.