Diono has launched its first in-store partnership with Walmart. With the launch, Diono will offer a curated selection of Radian® car seats and Cambria® boosters, making the products more accessible to new and current customers across a growing retail footprint.
At the beginning of March 2022, the Radian 3R, an all-in-one convertible car seat that fits 3-across and folds; and the Cambria 2, a 2-in-1 booster seat, will be available in up to 3,000 Walmart stores, depending on the product, and on Walmart.com.
“We are thrilled to partner with Walmart and welcome the opportunity to invite more families to experience the Diono brand. It is exciting for us that expectant families will now be able to walk into a Walmart store and view our products in real life, at the very start of their parenting journey” said Tim Maule, Diono’s CEO. “As the original 3-across brand, not only is Diono dedicated to busy back seats and growing families, but celebrating what it means to travel with joy, safety and in style with designs that protect children and inspire their imaginations. We share Walmart’s values to deliver an experience for every family, from any background. We see this as an opportunity to achieve that, together.”
Diono’s Radian 3R is the original 3-across, all-in-one convertible car seat. Suitable from birth to 120 pounds, and rear-facing for longer, up to 50 pounds, the Radian 3R fits children for up to ten years by converting from a car seat to a booster – plus it folds for easy portability. With an automotive-grade steel core frame, side-impact protection, 5-point harness and seat width expanders, this seat grows with the child without compromising child safety or passenger comfort.
Safety is the highest priority in a child’s car seat, and Diono brings a dedicated team that has built its reputation on a lifetime of engineering and safety expertise. What’s more, the 3R has been approved by the FAA for air travel. The Radian 3R will be available in black and pink in-store, and red, blue, and grey at Diono.com or Walmart.com. All of Diono’s colorful seat covers are machine-washable.
With a wide, contoured seat base and extra length for better leg support, the Cambria 2 XL booster is designed to grow with passengers over eight years – from 40 to 120 pounds. Diono booster seats are always tested over and above industry safety standards. The Cambria 2 features a quick and secure installation with LATCH connectors and front adjusters. The easy-adjust 6-position extending headrest provides protective head support, including side impact protection. It also converts from a high-backed booster to a backless booster and features an adjustable cup/snack holder. The Cambria 2 will be available in-store in pink and black, and online at Walmart.com or Diono.com in blue.
Diono’s Maule noted that placing Radian, Cambria and other travel solutions on Walmart shelves is part of the car seat brand’s commitment to inclusivity and accessibility.
“We look forward to offering the uncompromising safety, style and playfulness of Diono’s family travel solutions directly to Walmart shoppers,” Maule said. “Both of our companies have deep roots in the U.S., and this partnership represents an important step toward our shared goals of providing affordable and safe car seat options for growing families.”