March 11, 2025 – Diono®, a leader in child passenger safety solutions since 1999, is excited to announce a new chapter in its journey. Diono is now a part of Transtek Industries, and the company has welcomed back Brad Keller as President. Keller, the original founder of Diono, returns to lead the company forward, bringing with him decades of experience and a commitment to the company's continued innovation and growth.
Since its inception, Diono has pioneered groundbreaking products in the child safety space, including the original Radian® 3-across all-in-one convertible car seat, Monterey® expandable booster seat, and Connect3® booster that fits 3-across. These industry-first products have become synonymous with safety, innovation, and quality, making Diono a trusted name among parents.
Brad Keller, who founded the company in 1999 with the launch of the Mighty-Tite seat belt tightener, is no stranger to Diono's success. He was the driving force behind the launch of the Radian, the rebrand from Sunshine Kids to Diono, and the substantial growth that followed. After selling the company to a private equity firm in 2015, Keller stepped away to pursue other ventures. Now, he has returned to once again lead the company into its next phase of growth.
"I’m thrilled to be back at Diono and to lead the company as we continue our commitment to safety, innovation, and exceptional customer service," said Brad Keller. "This new chapter presents tremendous opportunities to build on our strong foundation, and I look forward to working with the team to ensure the best possible future for Diono and our customers."
As part of this transition, Diono remains focused on its commitment to safety, cutting-edge product innovation, and maintaining strong partnerships with customers and retailers. The leadership team is dedicated to ensuring a smooth and stable transition during this exciting time.
"We are entering a new phase of growth and innovation," said Keller. "Our focus remains on providing parents with products they can trust while continuing to push the boundaries of safety and design. Diono’s future is bright, and we’re excited for what’s to come."
Diono thanks its valued customers, partners, and supporters for their continued trust and loyalty. Together, we look forward to shaping the future of child passenger safety.
About Diono®
Founded in 1999, Diono is dedicated to providing innovative and safe solutions for child passengers. With a legacy of first-to-market products and a continued commitment to excellence, Diono offers a comprehensive line of car seats, boosters, and accessories that set the industry standard for safety and comfort.