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#ColorTheJourney

#ColorTheJourney

Car Seats
We pride ourselves on our bright and bold car seat collections so every family can #ColorTheJourney. We caught up with Lisa, our Product Developer and Amy, our Soft Goods Designer to tell us why Color is so important for Diono.

If you know Diono you’ll know we design our car seats in bright, bold and timeless collection for every style and taste. But just why is it that we invest so much time into creating these imaginative car seats. Introducing Lisa, our Product Developer and Amy, our Soft Goods Designer.

Q: We’ve been designing car seats in many different color variations since we started, but can you tell us why color is so important to Diono?

Lisa: Color not only enhances the appearance of our collections, but children respond positively to primary color. At Diono, we offer a rainbow of color to choose from.

Amy: Diono loves color; it inspires, comforts and protects. We have spent years crafting a winning color formula that our customers love just as much as we do.

Q: We’re known for being inspired by adventure and imagination, but what else is the inspiration behind our current color collection?

Lisa: At Diono, it is all about the #Joyofthejourney...and our inspiration is cheerful, happy and bright.

Amy: Our customers are our inspiration. Balancing practicality for parents with popularity for children is our key color motivation. From discrete grey to exuberant yellow, we offer choice for everyone and every lifestyle.

Q: Which was the most difficult color combination to get together?

Lisa: As a developer, I think the yellow hues can be a bit tricky to get just right. You want them warm and happy and just enough bright.

Amy: Surprisingly, whilst gray complements and gives centre stage to all our bright, vibrant colors, it is definitely the most difficult and time-consuming color to get just right. The red, green and blue hues within it have to be very carefully balanced to get that perfect gray that you see on our car seats. Once you get the gray right, the color combinations are endless.

Q: That’s so interesting! We’d have never guessed gray to take so much work. It’s certainly worth it though. Without giving too much away, can we expect even more colors to be added to our line-up?

Lisa: At Diono, we pride our self on our signature rainbow of colors. We will continue to expand on those hues of color for future collections.

Amy: Diono has a very strong colour portfolio but, as in life, there is always room for more color. I am continually researching lifestyle trends, and always have my eyes open for an eye-catching new colourway, so watch this space….


Q: Oh you guys, that has definitely caught our attention! Sounds like the future is definitely bright for our car seats… This one will be fun… If you had to describe your personality in a color what would it be and why?

Lisa: Green. Forest Green to be exact. I love nature and gardening. I am earthy and grounded.

Amy: I’m going to break the rules and say ‘multi-color’. With 3 young children and a full-time career as a designer and developer, my life is full, multi-faceted and very colorful. I am an excellent multi-tasker and my children have taught me to approach life creatively, undefined by rules.

Well, we are #MadeofSeattle and that is definitely known for it’s forest green surroundings! Amy, we love that answer, give our thanks to your trio for their help in bringing Diono Color to life.

Let’s talk science now… Is there any psychology behind why we make car seats in such vibrant, imaginative colors?

Lisa: YES! We recognize children love color and respond positively to it. Giving both the parent and child options to express their inner personality and love for color is what we are all about!

Amy: We all respond emotionally to colour. Through our colorful product, Diono makes an emotional connection with our customers, to inspire, comfort and protect them.

Q: Wow! That’s so true guys, we definitely respond to certain colors differently, it makes total sense to incorporate that into design. You guys have seen many colored car seats across the years, which is your favorite car seat color combination (past or present)?

Lisa: I am in love with our Blue QXT. It is the perfect shades of blue for any child. We accent with soft mid-grey to compliment.

Amy: I am really proud of our color combination work on the Radian Q collection. Juxtaposing different fabric colours and textures to highlight the multiple product features was a challenge and a joy. With 3 children, my favorite has to be a 3-across combo of Red Cherry, Blue Sky and Purple Plum.


Q: We really did create something unique with Q Series, didn’t we! As parents we know that sometimes, kiddos just do not want to use a car seat! Do you think that by using color we make it easier for children to enjoy travelling in a car seat for longer?

Lisa: Absolutely! I look at our Car Seats in particular. Just like getting up for the day and expressing ourselves with what we choose to wear. The Car seat is an expression of their personality too.
Amy: Yes – definitely. For a child, a favorite colour provides feelings of comfort and protection, and ultimately, Joy of the Journey.

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